Digital cable Companies
Playing House's Lennon Parham and Jessica St. Clair aren't shy about product integration.
A year after making its NewFronts debut, Time Warner Cable Media brought along some friends—well, more like frenemies—for its second go-round.
At the Edison Ballroom in New York, Time Warner Cable Media hosted several leading cable companies—Comcast Spotlight, Cox Media, Cablevision Media Sales and NCC Media, which sells local and national advertising time across all the pay TV providers in a given market—for a presentation called Epic Connections during which execs discussed how the cable industry is driving digital innovation.
Panel discussions and speeches focused on a common theme: working together with advertisers as data and new platforms redefine the industry.
"You just got to give us a shot—that's why we're here. We want to do business, " said Comcast Media 360 svp Kevin Smith, who also noted that cable brings digital and television together. That relationship has strengthened with recent innovations like TV Everywhere and dynamic ad insertions.
Smith said the "Epic" moniker was chosen because it means "vast in scale, " as well as "a classic story, " which refers to the "premiere content" cable offers. "Nothing engages digital viewers like cable content, " he said, adding that the industry will invent more than $30 billion in original programming this year.
Each cable company highlighted its specific innovations over the last year. After launching creative agency Kernel a year ago, Time Warner Cable Media has launched Kernel Studios to create its own branded content. Cablevision talked about Total Audience Application (TAPP), announced yesterday, which automates the planning of addressable and optimized linear television advertising campaigns.
The cable companies also previewed how an influx of VOD content is providing new opportunities for advertisers. When the USA comedy Playing House returns in August, episodes will debut on VOD a week before airing on the network. In a video, the comedy's two stars, Lennon Parham and Jessica St. Clair, talked about all of the integration possibilities with their VOD partners. "Our show is going to be an advertiser's wet dream, " one of them said, joking that the season finale will center around three big words: "consumer packaged goods."
Friday's NewFronts presentation wasn't the first time some of these cable giants have joined forces. Time Warner Cable Media and Cablevision Media Sales have teamed up to provide quarterly New York Audience Insights reports on how New York's 3.5 million cable TV households spend their time and watch networks. "It's a symbol of where things are going, " said Cablevision Media Sales president Ben Tatta.
"At the end of the day, " said Time Warner Cable Media COO and evp Joan Gillman, "we try to make it easier to do business in this industry."immunotherapy success rate inspirational success quotes is the national society of leadership and success legit ivf success rate by age john wooden success quote l5 s1 surgery success rate lake success lake success new york lake success zip code lasik success rate late ovulation pregnancy success letrozole success stories 2020 lexapro success rate march 2 success meniscus root repair success rate metformin weight loss success stories 2019 morning routine for success poems about success quotes about hard work and success quotes about success and achievement ralph waldo emerson success real estate success sales success quotes secret of my success cast secret of my success soundtrack skin success fade milk slap tear surgery success rate strategies for success student success coach success boil in bag rice success com success criteria examples success insider success nutrients success partners llc success qoutes success rice boil in bag success short motivational quotes success solution success vision conway ar suffering from success meme suited for success the road to success is always under construction tips for success vaccine success rate weight watcher success what is the definition of success success rate success rate 5 dpo symptoms success stories allergy immunotherapy success rate bcm success factors bcm success factors blighted ovum success stories business success quotes c6 c7 surgery success rate center for success and independence client success manager salary cpr success rate crystals for luck and success customer success manager jobs customer success manager resumes customer success manager salary daily affirmations for success dental success network differential reproductive success drake quotes about success drake success dress for success cincinnati dress for success houston entrepreneurs success stories fresh success smoothie mix herbalife success story how to pronounce success inspirational quotes for success inspiring quotes about success isaac success iud success rate iui success iui success rates iui success stories 2020 keto success keto success stories kitchen nightmares success lake success golf club lake success shopping center mirtazapine success stories mission success motivational quotes for success motivational quotes for work success mustang success center noom success stories ovulation pain and pregnancy success ovulation pain and pregnancy success stories plan for success probability of success quotes on success in life quotes success road to success quotes scentsy success shark tank success stories skin success fade milk songs about success success crossword clue success for all success good morning quotes success in life success is not final success kid memes success meaning success plan success rates of ivf success schools success story success tms success vision express tarkov key to success texas success academy the 10x rule: the only difference between success and failure the secret to my success the sweet smell of success vbac success rate vet success was the new deal a success was the new deal a success way of the wolf: straight line selling: master the art of persuasion, influence, and success weight loss success what does success mean what is success to you what is the success rate of heart valve replacement surgery success stories 4 success realty achieves success bariatric surgery success rates before we can evaluate the success of a drug treatment program, we have to understand the program's best quotation about success best revenge is success challenge success client success manager connections to success driving to success embryo transfer success rates empty sac at 8 weeks success stories failure is the mother of success femara success first cycle first relationship after divorce success rate give and take a revolutionary approach to success give and take: a revolutionary approach to success goal to success quotes great success gif home depot success sharing how do you define success how do you measure success how do you say success in spanish inspirational quotes about success jay z success keytruda success rate kidney transplant success rate lake success shopping center magnet of success measures of success measuring success midwives brew success rate motivational success quotes northwell health lake success palmer skin success probability of success calculator progesterone weight loss success stories quotes on success and hard work roads to success quotes shark tank success spell for success stones for success struggling from success dress for success locations laws of success aes success bachelor success rate customer success jobs