Time Warner cable go digital
Thanks to the customer transformation initiative known as TWC Maxx, we are on target to upgrade at least half of our more than 10 million residential video customers to an all-digital platform by the end of 2015.
Extensive work has been taking place in communities across the country to convert our analog video to all-digital. In 2015 alone we’ve deployed nearly 2.4 million new set-top boxes, digital adapters and advanced modems in customers’ homes.
Since 2013, we have gone all-digital in two of our largest service areas, Los Angeles and New York. This year we completed the conversion in Austin/Central Texas, Kansas City and Dallas. Raleigh and Charlotte will be finished before the end of summer, and San Antonio by the end of year. San Diego will begin work this year with the goal of switching to all-digital in early 2016. We also plan on announcing new areas this summer.
So, why do this? What are the benefits of going all-digital?
- An all-digital lineup provides customers with the clearest picture and best sound quality possible.
- Each analog channel takes the space of three to four HD channels and up to 12 digital networks. Going all-digital adds capacity to our network and allows for more channel availability.
- Added space means more room for Video On Demand titles. We’re at 20, 000 titles today, with plans to reach 30, 000 by end of year.
- Increased use of digital technology enables us to improve Channel Guide and Search functions.
Sweet. So what do you need to do if you’re a customer in an all-digital market?
If you already have digital equipment (an HD digital adapter, HD digital set-top box, retail CableCARD™ device plus your HD TV, ) you don’t need to do anything but sit back and enjoy the high-definition TV. Your HD channels will automatically display your favorite programming in high definition
In the areas going through the all-digital switch, the TWC team is going to great lengths to get customers the equipment they need. Retail personnel from Texas, the Midwest and the Northeast joined team members in Raleigh and Charlotte, NC for up to two week stints, sharing best practices and offering extra sales support to distribute digital adapters. In addition, TWC customer care and retail teams are proactively educating customers on the digital conversion. Those are just a few examples of the work that goes into ensuring customers are able to enjoy their services.
